Collection: Choice Hotels

Choice Hotels began a transformation of its Comfort properties in 2012, with the company removing its franchising from 600 properties that did not meet Choice Hotels’ new standards. Choice Hotels rebranded Comfort in 2018, which brought its Comfort Inn, Comfort Inn & Suites, and Comfort Suites brands under one umbrella. Some of the Comfort properties that didn't meet Choice's standards for the brand were rebranded under the Quality Inn brand, as Comfort and Quality swapped market positions within Choice's hierarchy.
Choice Hotels

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